Baltimore Orioles Campaign
Led the winning campaign chosen by the Strategy and Analytics Department for the Baltimore Orioles
Through the University of Alabama I was given the opportunity to work as a Media Director with the Baltimore Orioles MLB Organization to create a student advertising campaign that would focus on an eSports initiative in the MLB.
My team and I were able to conduct research through various programs such as Qualtrics, interviews, and analytic programs
As Media Director my responsibilities included:
Overseeing design aspects for final plans book and individual mock-up designs
Ensuring each implemented strategy stayed within budget guidelines and official timeline
Ensuring all strategies correlate to creative and media strategies
Total number of participants in research phase
Big Idea conducted through research
Creative Strategy
Media Strategy
Strategy design
Strategy design
Strategy design
Official budget for campaign
Official timeline for campaign