Barstool Sports
Shacker Sunday
Expanding Female Demographic
During my social media internship at Barstool Sports I focused on expanding the female audience within the Old Row following by creating organic and targeted content through social media platforms (Instagram, Twitter, Facebook, and Tik Tok)
I launched and managed the Shacker Sunday brand through the company and gained over 50 thousand followers on Instagram within the first three months, we then later achieved account verification in July 2019
Along with managing the social accounts, I wrote and produced a young-adult comedy podcast, which was featured on iTunes top 150 comedy podcast charts
I designed new company merchandise, focusing on apparel for women to help bolster the female audience and fanbase, and created story highlight graphics and promotional posts for new arrivals and sale promotions
